LEVI’S® - TH Creative Co.

With an increased demand of digital campaigns and partnerships amidst the pandemic, Levi's was looking for external partners to help lead strategy, creative, production and post-production for a myriad of projects ranging from global Holiday campaigns and iconic mid-sized collaborations to product-based Red Tab Sweats Program and smaller subdivisions like Basic, Accessories, and LVC.

We set out to capture moments of 'Give Better' for the '20 and '21 Holiday Campaigns

Launched a new sweatpants collection called 'Red Tab Sweats' casting only Levi's employees during pandemic

Further showcasing the sweats collection, TH directed five female Levi's employees to create their own UGC while working from home

Collaborated with esteemed artist Chrissie Abbot for the launch of Levi's® X Grateful Dead celebrating two west coast icons

Inspired by the photographic collages of David Hockney, TH designed the content captured by Levi’s® team for a collaboration with Creative Growth artists to create one-of-a-kind Trucker Jackets

Built a moving timeline of the historical trucker for Levi’s® Vintage Collection

Tapped photographers Olivia Malone and Robin Harper for Basics campaigns

Worked with photographer and set designer Leila Fakouri for Levi’s® accessories

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