Red Tab™ Sweats LEVI’S®

Project Overview

What do you wear to work during a global pandemic and your new office also doubles as your bedroom? Supersoft 100% organic cotton sweats by LEVI’S® of course. This campaign intimately highlights actual Levi’s employees, showing off not only how great the new launch of sweats is, but the relatable narrative of the pandemic years (2020-2021) where comfort and feeling good, wherever and however we find it, is highest priority.