ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product.
We partnered to create a series of consumer catalogs to drive awareness and broaden the reach for ASICS Women’s products, influence consumers to shop online, and a target new/younger consumer. From concept to completion our job included design, lifestyle photography, and copy writing.
These direct mail books were well received with an over 1200% increase in apparel online sales with the 2nd catalog drop. We went on to create multiple seasons of mailers and the content from these shoots were used across multiple platforms from web to instore.